Friday, April 24, 2009

The beginning.

It was during the application process to Grad Schools when I finally figured out what I wanted to do with my life. This is where my story starts. 

"My vision is to bring design to the people. I believe that design is a reflection of the users’ soul. Design is not only a medium used to express ones character but also a medium which creates experiences that defines ones character.

In an emerging economy like India I would like to contribute to the development of the country through design thinking. I believe that design can help public services become more efficient. Whether it is schools, communities or hospitals, design can help mobilize people and change lives. Most people who use public transport, health facilities and other public services have a fair idea how they could be improved but no forum to put forward their ideas. By seeking input from the users of the products and services we are designing, designers can improve lives as well as strengthen the economy. One can already see the shift in design’s influence on business organizations. From mere branding and marketing, designers are now working closely with employees to come up with strategies to transform the environment within the organization. The challenge now is to acknowledge design’s potential role in transforming public services and to use design and creativity to change the direction of government organizations.

During my graduate study, I would like to explore public services in India like a health or educational facility. By studying the present scenario, I want to create research tools to probe into the lifestyle and communication patterns of the people using this service. The inputs from this ethnographic research would then be transformed into design elements. The challenge would be to improve the existing environment not architecturally, but by designing new products and interactions for the same space; to create a dynamic experience that would be unique to each user."

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